Coming Of Age at Sav-On

It was any Saturday in the late 60’s. I would open the top drawer of my dresser and pull out the stack of silver quarters my father had given to me from a recent trip to Vegas. Nancy was coming over and picking me up on the way. She lived at 1115 and I, at 1128. She liked Ringo. I liked Paul. A few years earlier we both had to be transferred to afternoon kindergarten because we couldn’t get up in the morning which all meant that we were destined to be best friends growing up.
It was a weekend ritual, once we woke up, to walk over to Sav-on and hit the cosmetic wall. This is where my transformation into womanhood began. Cover Girl, Bonne Bell, Yardley of London, Maybelline. We were still captivated by the invasion of the British in music and in fashion.

Of Mary Quant’s Mini Skirts and Go-Go Boots.
I swooned to Donovan’s “Wear Your Love Like Heaven” as I knew I must have resembled Ali McGraw as I luxuriated myself in Love’s Baby Soft.
I actually preferred Love’s Lemon Scent.
I was a Bonne Bell girl.
From 10-0-6 in the jug, to bronzing gel and red check stain.
I bought Yardley’s Pot o’ Gloss in frosted white.
Maybelline eye shadow in ocean blue.
Cover Girl foundation in beige.
Although what I was trying to cover up I will never know.
In the explosion between 1967 and 1968 Nancy and I found boys.
Our trips to the wall also included visits to other aisles.
She liked Mickey.
I liked Davy.
We were still best friends.
Then slowly, things began to change.
She liked David Cassidy.
And I?

I liked making out with Kevin L. in the library.
I began shopping alone at Sav-On.

I gave all my Monkees albums to Nancy.
We are still friends.

“Wives and Lovers” ~ Jack Jones

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  1. I remember tho days – every Saturday morning my bff (we aren’t friends anymore) would meet me in front of my house and we spent the morning doing the exact same things!

  2. What a sweet and funny post… such a nostalgia trip too!

  3. What a great post by which to reminisce! Bonne Bell, 10-0-6 and Yardley of London were my favs. But sorry, I was secretly married to David Cassidy. He was mine…all mine.

  4. Loves Baby Soft, oh I can smell it now. I wore it for a few years. And Herbal Essense Shampoo? Yup, I kept that in my swim lesson bag and used to lather up at the good old YMCA!

  5. Oh yes, the 10-0-6 and the Love’s Baby Soft were definitely on my bathroom counter–along with Lemon Up shampoo and Sea Breeze! I was totally gone over David Cassidy–I used to actually brush my hair before the Partridge Family came on tv as if he could somehow see me. (I wish I was making that up, but I’m not!)

  6. Oh! My it’s like reliving my childhood…loves baby soft…10-O-6 ( I think my Mom still uses that! Seriously!) Thanks for the trip down memory lane.

  7. Ahh what a great post–a trip down memory lane. Bonnie Belle is made here in Cleveland btw! Oh and Love’s Baby Soft!

  8. I too HAD to switch to afternoon kindergarten after a morning tantrum to end all tantrums. Always the diva! Love this post!

  9. Wow, what a blast from the past! Love it. I too feel like I just re-lived my teens. Love’s Baby Soft….Loved it! David Cassidy, Davey Jones, I even liked Donnie Osmond, had posters and all! Thank you.
    P.S. I love your taste in music too!

  10. Brings back memories!

  11. Now THAT was a stroll down memory lane. Thanks.

  12. I have not thought about those things in quite awhile!
    I had the Yardley’s, that blow dryer too…I dippity do-ed my long curly locks to get that Jean Shrimpton look until the humidity made it curl! Oh I know now I am following your brilliant blog…Hello!

  13. Thanks for the trip down Memory Lane. What a treat!

  14. OMG, what a blast from the past. I haven’t heard the words Love’s Baby Soft in like 100 years. It instantly brought me back, I could almost smell it!
    My obsession was Shaun Cassidy and his satin jackets but there was room in my heart for Davy too!
    Great post!

  15. The Preppy Princess says:

    What a fabulous post, especially since you understand Davy over David. And yes-yes-yes on the Yardley and Loves, along with all those great ads, and Miss Town & Country’s addition of the Lemon Up shampoo is also a winner! This prompts the Cowsills question: did you watch?

    It is too much fun catching up on all of your post, just bliss.

  16. We must all be the same age, as I remember each and every one of those ads. I wanted the hair dryer desperately, as it would make my hair do all that – my much wiser mother knew my masses of long, heavy, incredibly straight hair would no more do that then fly to the moon, so I got a heavier-duty blow dryer. And I wore Baby Soft, and my first eye makeup (bought with babysitting money) was the Maybelline All Eyes kit. Bliss is right.

    I think I had crushes on all those guys, but my first one was Ilya Kuriyakin from Man from U.N.C.L.E. I was one strange little gal.

  17. I was an Ilya (little) girl and I had an autograph pic of Mr. Waverly, Ilya and Napoleon!